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Canon is most renowned for its digital SLR cameras. It creates products for a diverse range of users, from the entry-level user to the professional photographer.
Canon is also an industry leader for compact digital cameras, printers, camera lenses, and associated accessories. In a digital age where every smartphone user is empowered to become a photographer, Canon has surprisingly managed to keep itself and the products it offers relevant.
Canon employs an impressive Canon marketing recommendations media marketing strategy that has helped to cultivate brand awareness and to entrench its position as the industry leader.
Curated local content and regular photo contests on Facebook, engaging and celebrating photographers Canon has a Facebook page created for each country it has a considerable presence in.
The Canon UK page for instance has more thanlikes, the Canon Singapore page has garnered more thanlikes, and the Canon India page has amassed an impressive 1. The advantage of a decentralised, country-specific approach to its Facebook page is that content can be made to be more immediately relevant to its target audience.
This also allows Canon to launch photo contests in keeping with the local festive calendar or to repost inspirational pictures featuring local scenery that the audience can relate to, taken by photography enthusiasts.
Canon social media managers are also active on the Facebook page, interacting with customers and replying to the occasional query with helpful information.
By posting content that is relevant to the local community, Canon actively socialises the interaction between brand and consumer, and between consumers. The Canon Youtube channel is a place where customers can learn about how to get full use out of their new camera or lens, pick up new tips and tricks from professionals, and be inspired.
How Canon did this was to focus on capturing human experiences that the average consumer could relate to, rather than on selling a product. By constantly putting out creative content on Youtube, Canon has built a platform for more active engagement with its customers, increasing its positive brand image and thereby generating sales for the company.
Active engagement with customers on Twitter, sharing fan submissions to a larger audience Canon regularly updates its CanonUSAimaging handle on Twitter with beautiful shots paired with inspirational quotes or cute call-to-actions.
These tweets are well-received by followers, with many of them retweeting these posts or sending in an reply. Canon also retweets its favorite fan submissionsallowing fan work to be published to a much larger audience. Canon Twitter managers carefully read through the mentions it receives, replying these tweets with encouraging commentshelpful advice or recommendations, depending on the subject.
In a digital age where customers have a whole range of brands available to them on demand, it is important to add that personal human touch, to empower customers and to show them that you are listening.
By interacting with customers with everything from replies to likes and retweets, Canon is playing the Twitter game incredibly well. She enjoys a good run in the city.Nov 20, · Canon 5d, 20d, USM, L, Sigma slow lens, EX, lots of lights, Epson , Kodak , A growing credit card bill Event photographer software (need recommendations) FORUMS Post Processing, Marketing & Presenting Photos.
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In addition, advertisements in print magazines (e.g Vogue, GQ) are applied for the. Overview Facility Solutions Opens a new window Print and Marketing Solutions Opens a new window Breakroom Solutions Opens a new window Technology Services Opens a new window Management Print satisfy a growing enterprise with professional printers from reputable brands, such as Epson, Canon, Brother, and HP printers, network or wireless.